betahaus is one of Europe’s original coworking spaces. After ten years, they opened a second location in Berlin with space for 300 coworking desks, 25 private offices, and 3 event spaces. Our job was straightforward enough: let people know about the new space. But as you can imagine, a ton goes into a project of this size!
- Overhaul all owned channels to include the new location (website, social media, business listings)
- Communicate new location to all stakeholders (email, print)
- Build out content strategy to support the opening (blog, social media, email)
- Marketing events to support the opening (website, Facebook, Eventbrite, design)
- Create initiatives to grow members and clients (refer-a-friend program, Facebook ads, email outreach)